Khadisha Sylvester

 

Abstract

To date, little empirical attention has been made on the question of how priming and ethnicity may affect an individual’s perception of facial attractiveness and the implications it might have for choosing a life partner. The purpose of this study is to determine if priming using words with negative and positive connotations or ethnicity will affect college student’s perception of female attractiveness. Thirty students attending Southern Adventist University in Southeastern Tennessee participated in this study. The Sylvester Facial Recall Questionnaire (SFRQ) was used to monitor the impact on perceived facial attractiveness and that the model’s similarity to the participant’s ethnicity had little to no impact on their ratings. These findings call for more research with larger samples and improved design.

Keywords: priming, ethnicity, skin tone, race, facial attractiveness, human mate selection