Dual degree in PR/Graphic Design approved

One degree: two majors

Brock Hall floors one and two will share many of the same students

 The School of Journalism and Communication (SJC) and the School of Visual Art and Design (SVAD) were approved to add a new blended BS degree in public relations and graphic design. It will be offered beginning in Fall 2015. 

This degree has been talked about for several years according to Linda Crumley, the SJC dean. 

“We had in mind a particular kind of student as we worked together to determine which courses were most necessary,” Crumley said. 

For several months Crumley met with Randy Craven, dean of the SVAD, and other faculty members to craft the best possible blend of public relations and graphic design.  

“If this degree had been offered my freshman or sophomore year, I definitely would have been interested in it,” said Melissa Guth, senior mass communication/advertising major. 

In the past few years, several students have tried to create their own blend of public relations and graphic design by double majoring in each separately. 

Senior Shana Michalek plans to graduate with her BS in public relations and an AS in graphic design. 

“Both of these areas certainly complement each other and will make new grads even more well-rounded,” Michalek said.

The new blended program should shave off nearly a semester compared to double majoring. 

“Public relations professionals who are also skilled in graphic design are in high demand,” Crumley said. “According to [Professor Lorraine] Ball, several interns have had supervisors who have been surprised, relieved, and delighted to find that they have multiple talents.”

The department has already created a hybrid degree between public relations and business administration, which saved students 18 to 19 course hours. 

“The SJC thinks it is important to listen to what employers and students are saying is needed,” Crumley said. “The new blended degree in public relations and graphic design offers a good base in both areas, with the potential of graduates serving more broadly in the work world.”

Ashley Rich is a junior broadcast journalism and public relations major.