Academic Programs

BS Public Relations

(52 hours) - Catalog

Career Options: Graduates with this degree can expect to find careers as organizational communicators, special events planners, media relations specialists, newsletter editors, social media coordinators, and writers in corporations, government, church, public relations firms, healthcare, and other companies in business and industry.
Education: A broad liberal arts background combined with an excellent command of both written and oral language as well as the ability to work well with other people are essential skills. Those skills are taught through courses in communication, writing, and public relations combined with classes that teach graphic design, photography and group skills.
More information:
Public Relations Society of America
www.prsa.org
International Association of Business Communicators
www.iabc.com

Advisers:
Lorraine Ball, email lball@southern.edu
Greg Rumsey, email rumsey@southern.edu


Required Courses (Hours)
  • BUAD 233 Intro to the Nonprofit Sector (3)
  • COMM 103 Introduction to Communication (3)
  • COMM 397 Communication Research (3)
  • COMM 406 Persuasion & Propaganda (W) (3)
  • COMM 412 Preparing to Meet the Firms (1)
  • JOUR 105 Writing for the Media (3)
  • JOUR 205 News Reporting (3)
  • JOUR 208 Publication Tools & Techniques (3)
  • JOUR 242 Introduction to Web Design (3)
  • JOUR 313 Publication Editing (3)
  • JOUR 316 Magazine & Feature Article Writing (W) (3)
  • JOUR 427 Mass Media Law & Ethics (3)
  • PHTO 125 Introduction to Photography (3)
  • PREL 235 Public Relations Principles & Theory (3)
  • PREL 344 Fundamentals of Advertising (3)
  • PREL 482 Public Relations Campaign (3)
  • PREL 485 Public Relations Techniques (3)
  • PREL 492 Public Relations Internship (3)
  • or Upper Division Journ/Comm Elective (3)

Required Cognates (Hours)
  • ACCT/BUAD Business Elective (3)
  • ECON/FNCE (3)
  • MGNT/BMKT (3)
  • FREN/GRMN Elementary Foreign Language (6
  • ITAL/SPAN (3
  • TECH 244 Graphic Production (3)

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BS Public Relations and Graphic Design

Note: The combined major provides students with the opportunity to develop skills in two fields of study. A student will be assigned an adviser in their first-chosen major and a secondary adviser in the other major.

Required Courses - Public Relations (36 hours)

Catalog
  • BRDC-127 Intro to Digital Storytelling (3)
  • COMM-103 Intro to Mass Comm. (3)
  • COMM-397 Communication Research (W) or
  • COMM-406 Persuasion and Propaganda (W) (3)
  • JOUR-105 Writing for the Media (3)
  • JOUR-208 Publication Tools & Techniques (3)
  • JOUR-242 Intro to Web Design (3)
  • JOUR-313 Publication Editing (3)
  • PHTO-125 Intro to Photography (3)
  • PREL-235 PR Principles & Theory (3)
  • PREL-344 Fundamentals of Advertising (3)
  • PREL-482 PR Campaign or
  • PREL-455 PR Strategies and Management (3)
  • PREL-485 Public Relations Techniques (3)

Required courses - Graphic Design (39 hours)

Catalog
  • ART-104 Drawing I (3)
  • ART-109 2D Foundations-Plane/Color (3) (3)
  • ARTG-121 Typography I (3)
  • ARTG-115 Intro to Computer Graphics (3)
  • ARTG-210 Vector Graphics (3)
  • ARTG-212 Raster Graphics (3)
  • ARTG-238 Design Studio II (3)
  • ARTG-338 Design Studio III (3)
  • ARTG-420 Corporate Identity (3)
  • ARTG-423 Senior Design Studio (3)
  • ARTI-324 Interactive Media (3)
  • ARTG-332 Advertising Design (3)
  • ARTG-324 Editorial Design (3)

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BS Public Relations and Business Administration

(85 hours)

Career Options: Organizational communicator, special events planner, media relations specialist, newsletter editor and writer in corporations, government, church, public relations firms, healthcare, and other companies in business and industry.
Education: A broad liberal arts background combined with an excellent command of both written and oral language as well as the ability to work well with other people are essential skills. Those skills are taught through courses in communication, writing, and public relations combined with classes that teach graphic design, photography and group skills.
According to the Bureau of Labor Statistics, employment of public relations specialists is expected to grow much faster than the national average for all jobs. Jobs in management and public relations are reported to be among the 10 industries with the fastest wage and salary employment growth. PR professionals' income ranges widely from $30,000 to more than $100,000, according to salary.com.
More information:
Public Relations Society of America
www.prsa.org
International Association of Business Communicators
www.iabc.com

Adviser: Greg Rumsey
Email: rumsey@southern.edu

Required Public Relations Courses (Hours)

  • COMM 103 Introduction to Communication (3)
  • COMM 397 Communication Research (3)
  • JOUR 105 Writing for the Media (3)
  • JOUR 205 News Reporting (3)
  • JOUR 208 Publication Tools & Techniques (3)
  • JOUR 242 Introduction to Web Design (3)
  • JOUR 313 Publication Editing (3)
  • JOUR 488 Mass Comm & Society (W) (3)
  • PHTO 125 Introduction to Photography (3)
  • PREL 235 Public Relations Principle & Theory (3)
  • PREL 344 Fundamentals of Advertising (3)
  • PREL 482 Public Relations Campaign (3)
  • PREL 485 Public Relations Techniques (3)

  • Select one (1) from the following:
  • BUAD 358
  • or JOUR 427
  • Ethical, Social & Legal Environment of Business (W)
  • or Mass Media Law & Ethics (3)

Required Business Administration Courses (Hours)
  • ACCT 221-222 Principles of Accounting (3)
  • ACCT 321 Managerial Accounting (3)
  • BUAD 105 Business Spreadsheets (3)
  • BUAD 310 Business Communication (W) (3)
  • BUAD 317 Management Information Systems (3)
  • BUAD 339 Business Law (3)
  • BUAD 288/488 Seminar in Business Administration (1)
  • BMKT 326 Principles of Marketing (3)
  • ECON 224 Principles of Macroeconomics (3)
  • ECON 225 Principles of Microeconomics (3)
  • FNCE 315 Business Finance (3)
  • MGNT 334 Principles of Management (3)
  • MGNT 464 Business Strategies (W) (3)

  • Required Cognates: (Hours)
  • BUAD 104 Business Software (3)
  • BUAD 128 Personal Finance (3)
  • BUAD 221 Business Statistics (3)
  • BUAD 412 Preparing to Meet the Firms (1)


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BS Mass Communication

(58-63 hrs)
Concentrations in:
Advertising (63 hours)
Media Production (61 hours)
New Media (62 hours)
Photography (59 hours)
Writing/Editing (58 hours)

Career Options: Depending on the chosen emphasis, graduates with a BS in mass communication find careers as account managers, editors, writers, technical writers, audio/video producers, photographers, photojournalists, camera operators, advertising copywriters, etc.
Education: The BS in mass communication is based on a broad core of communication classes, supplemented with computer skills classes and a track in the student's chosen emphasis. This broad curriculum, with a strong concentration in a communication specialty, makes it the ideal major for students wanting to work in communication. Though specialized in one area, BS in Mass Communication graduates have a broad background, preparing them to use various media.
More Information:
Public Relations
Public Relations Society of America
www.prsa.org
International Association of Business Communicators
www.iabc.com
Photography/Photojournalism
National Press Photographers Association
www.nppa.org
Editorial Photographers
www.editorialphoto.com
American Society of Media Photographers
www.asmp.org
Professional Photographers Association
www.ppa.com

Advisers:
Advertising: Greg Rumsey, email rumsey@southern.edu
Media Production: Stephen Ruf, email sruf@southern.edu
New Media: Linda Potter Crumley, email lindacrumley@southern.edu
Photography: Stephen Ruf, email sruf@southern.edu
Writing/Editing: Andy Nash, email anash@southern.edu


Required Mass Communication Core (30 Hours):
BRDC 201 Foundations of Broadcasting (3)
COMM 103 Introduction to Communication (3)
JOUR 105 Writing for the Media (3)
JOUR 205 News Reporting (3)
JOUR 208 Publication Tools & Techniques (3)
JOUR 242 Introduction to Web Design (3)
JOUR 427 Mass Media Law & Ethics (3)
JOUR 488 Mass Communication & Society (W) (3)
PHTO 125 Introduction to Photography (3)
PREL 235 Public Relations Principles & Theory (3)
Concentration 28-33
*Electives: In consultation with your adviser, choose one of the following concentrations. Your course selections must include at least 12 hours of upper-division credit within your concentration.


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Advertising Concentration (63 hours)
  • Mass Communication Core 31 hours
  • BMKT 326 - Principles of Marketing 3 hours
  • BMKT 328 - Sales Management 3 hours
  • COMM 397 - Communication Research (W) 3 hours
  • COMM 406 - Persuasion and Propaganda (W) 3 hours
  • PREL 344 - Fundamentals of Advertising 3 hours
  • PREL 355 - Advertising Copywriting 3 hours

Select fifteen (15) hours from the following:

  • ART 109 - 2D Foundations-Plane and Color (S-3c) 3 hours
  • ARTG 210 - Vector Graphics 3 hours
  • ARTG 212 - Raster Graphics 3 hours
  • ARTG 332 - Advertising Design 3 hours
  • ARTG 115 - Introduction to Computer Graphics (I-2c) 3 hours
  • BMKT 327 - Consumer Behavior 3 hours
  • COMM 330 - Intercultural Communication (I-3b) (W) 3 hours
  • MGNT 371 - Principles of Entrepreneurship 3 hours
  • PHTO 320 - Digital Photography 3 hours
  • PREL 291 - Practicum 1-3 hours
  • PREL 391 - Practicum 1-3 hours
  • PREL 492 - Public Relations Internship 3 hours
  • TECH 244 - Graphic Production 3 hours

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Media Production Concentration (62 hours)
  • Mass Communication Core 31 hours
  • ARTF 215 - Lighting 3 hours
  • BRDC 127 - Introduction to Digital Storytelling 3 hours
  • BRDC 202 - Digital Audio Production 3 hours
  • BRDC 227 - Multi-Camera Production 3 hours
  • BRDC 327 - Advanced Field Production 3 hours
  • BRDC 426 - TV News Reporting and Performance 3 hours
  • BRDC 445 - Senior Project 1 hour
  • COMM 315 - Scriptwriting (W) 3 hours
  • or

  • BRDC 314 - Broadcast News Writing (W) 3 hours

Select nine (9) hours from the following:

  • ARTF 320 - Post Production 3 hours
  • ARTF 353 - Directing the Documentary (SERV-2) 3 hours
  • BRDC 291 - Practicum 1-3 hours
  • BRDC 391 - Practicum 1-3 hours
  • BRDC 417 - Media Management and Ministry 3 hours
  • BRDC 492 - Broadcast/Media Production Internship 3 hours
  • COMM 326 - Film Evaluation (S-3a) (W) 3 hours
  • MGNT 371 - Principles of Entrepreneurship 3 hours

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New Media Concentration (63 hours)
  • Mass Communication Core 31 hours
  • BRDC 127 - Introduction to Digital Storytelling 3 hours
  • BRDC 202 - Digital Audio Production 3 hours
  • BRDC 327 - Advanced Field Production 3 hours
  • CPTE 212 - Web Programming 3 hours
  • CPTR 124 - Fundamentals of Programming (S-3d) 4 hours
  • JOUR 342 - Interactive Journalism 3 hours
  • JOUR 445 - Senior Project 1 hour
  • PHTO 320 - Digital Photography 3 hours

Select nine (9) hours from the following:

  • ART 109 - 2D Foundations-Plane and Color (S-3c) 3 hours
  • ARTG 115 - Introduction to Computer Graphics (I-2c) 3 hours
  • ARTI 223 - Interactive Media I 3 hours
  • ARTI 265 - Topics in Interactive Media 1-3 hours
  • JOUR 313 - Publication Editing 3 hours
  • JOUR 492 - Journalism Internship 3 hours
  • JOUR 291 - Practicum 1-3 hours
  • or

  • JOUR 391 - Practicum 1-3 hours

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Photography Concentration (57 hours)
  • Mass Communication Core 31 hours
  • ARTF 215 - Lighting 3 hours
  • BRDC 127 - Introduction to Digital Storytelling 3 hours
  • BRDC 227 - Multi-Camera Production 3 hours
  • PHTO 275 - Applied Photojournalism 1 hour
  • PHTO 315 - Photojournalism 3 hours
  • PHTO 320 - Digital Photography 3 hours
  • PHTO 447 - Senior Portfolio 1 hour

Select nine (9) hours from the following:

  • ART 109 - 2D Foundations-Plane and Color (S-3c) 3 hours
  • ARTG 212 - Raster Graphics 3 hours
  • BRDC 327 - Advanced Field Production 3 hours
  • MGNT 371 - Principles of Entrepreneurship 3 hours
  • PHTO 492 - Photography Internship 3 hours
  • PHTO 265 - Topics in Photography 1-3 hours
  • or

  • PHTO 465 - Topics in Photography 1-3 hours
  • PHTO 291 - Practicum 1-3 hours
  • or

  • PHTO 391 - Practicum 1-3 hours

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Writing/Editing Concentration (57 hours)
  • Mass Communication Core 31 hours
  • COMM 397 - Communication Research (W) 3 hours
  • JOUR 313 - Publication Editing 3 hours
  • JOUR 316 - Magazine and Feature Article Writing (W) 3 hours
  • JOUR 342 - Interactive Journalism 3 hours
  • JOUR 356 - Investigative Reporting (W) 3 hours

Select twelve (12) hours from the following:

  • BRDC 314 - Broadcast News Writing (W) 3 hours
  • COMM 315 - Scriptwriting (W) 3 hours
  • ENGL 313 - Expository Writing (S-3c) (W) 3 hours
  • ENGL 314 - Creative Writing (S-3c) (W) 3 hours
  • JOUR 492 - Journalism Internship 3 hours
  • PREL 355 - Advertising Copywriting 3 hours
  • JOUR 291 - Practicum 1-3 hours
  • or

  • JOUR 391 - Practicum 1-3 hours
  • JOUR 175 - Communication Workshop 1-3 hours
  • or

  • JOUR 475 - Communication Workshop 1-3 hours
  • PHTO 315 - Photojournalism 3 hours
  • or

  • PHTO 320 - Digital Photography 3 hours

BA Journalism

Required Core

  • BRDC 127 - Intro to Digital Storytelling 3 hours
  • COMM 415 - Portfolio and Career 1 hour
  • JOUR 105 - Writing for the Media 3 hours
  • JOUR 205 - News Reporting 3 hours
  • JOUR 242 - Intro to Web Design 3 hours
  • JOUR 342 - Interactive Journalism 3 hours
  • JOUR 427 - Mass Media Law and Ethics 3 hours
  • JOUR 488 - Mass Communication and Society (W) 3 hours

Total 22 Hours

In consultation with your adviser select one concentration. You must select at least 12 hours of upper division credit within your concentration.


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Digital/Broadcast Concentration

Career Options: Reporter, anchor, producer, news director, disk jockey, or program host. Jobs may be found at public, private, or religious radio, TV, and cable networks, as well as on-air talent at radio, TV, and cable stations.
Education: A broad liberal arts background combined with an excellent command of language--both written and oral--is essential. Broadcast theory and production courses combined with classes in writing, business, and the liberal arts serve to develop the needed skills. Internships help to further develop students' skills, making them competitive in media markets. A part of the curriculum is practice in meeting deadlines, a must in broadcasting.
Outlook: While jobs in radio and television broadcasting are expected to grow slowly during the next 10 years, developing careers in new media channels (including cable stations and networks, Internet audio and video streaming, and other emerging media) show a great deal of promise. TV broadcasting has numerous openings in production, making it a good career choice.
More Information:
National Association of Broadcasters
Media Communications Association International
Radio Television News Directors Association
Broadcast Education Association

Adviser: Stephen Ruf
E-mail: sruf@southern.edu

  • Journalism Core 22 hours
  • BRDC 201 - Introduction to Electronic Media 3 hours
  • BRDC 202 - Digital Audio Production 3 hours
  • BRDC 227 - Multi-Camera Production 3 hours
  • BRDC 314 - Broadcast News Writing (W) 3 hours
  • BRDC 327 - Advanced Field Production 3 hours
  • BRDC 417 - Media Management and Ministry 3 hours
  • BRDC 426 - TV News Reporting and Performance 3 hours

Total 43 Hours

Required Cognates

  • COMM 103 - Introduction to Mass Communication 3 hours
  • PLSC 254 - American National and State Government (I-3b) 3 hours

Recommended Electives

  • COMM 326 - Film Evaluation (S-3a) (W) 3 hours
  • ECON 213 - Survey of Economics (I-5) 3 hours
  • JOUR 208 - Publication Tools and Techniques 3 hours
  • JOUR 342 - Interactive Journalism 3 hours
  • JOUR 391 - Practicum 1-3 hours (3 hours required)
  • or

  • JOUR 492 - Journalism Internship 3 hours

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Publishing Concentration

Outlook: Journalists are still entering the newspaper industry, particularly community newspapers and small-press publications. Journalists are also constantly transferring their skills in reporting, research, meeting deadlines, and crafting tightly-written sentences to related communication jobs and into management positions.

Career Options: Reporter, copy editor, feature writer, correspondent, scriptwriter, speechwriter, editor, technical writer at newspapers and electronic news services.

Education: The prospective writer and journalist needs a broad, liberal arts education. Wide-ranging interests and curiosity, along with the ability to write clearly and concisely under the pressure of a deadline, are prerequisites for success. Experience on school newspaper staffs as well as internships help graduates successfully compete for these jobs. Often a journalist becomes particularly well informed in a specialized area like business, sociology, science, religion, education, health, art, government, or consumer affairs. Choosing a minor in a field like those mentioned above works well in preparing for a reporting/writing career.
More Information:

Newspaper Association of America
The Newspaper Guild
Society of Professional Journalists
Society for Technical Communication
Investigative Reporters & Editors
Adviser: Andy Nash
Email: anash@southern.edu

  • Journalism Core 22 hours
  • JOUR 208 - Publication Tools and Techniques 3 hours
  • JOUR 313 - Publication Editing 3 hours
  • JOUR 316 - Magazine and Feature Article Writing (W) 3 hours
  • JOUR 356 - Investigative Reporting (W) 3 hours

Total 34 Hours

Required Cognates

  • COMM 103 - Introduction to Mass Communication 3 hours
  • PLSC 254 - American National and State Government (I-3b) 3 hours
  • Literature Elective excluding COMM 326 3 hours
  • BRDC/COMM/JOUR/PHTO Elective 3 hours

Recommended Electives

  • COMM 326 - Film Evaluation (S-3a) (W) 3 hours
  • COMM 397 - Communication Research (W) 3 hours
  • ECON 213 - Survey of Economics (I-5) 3 hours
  • MATH 215 - Statistics (I-2a) 3 hours
  • JOUR 391 - Practicum 1-3 hours (3 hours required)
  • or

  • JOUR 492 - Journalism Internship 3 hours

Total 34-43 Hours


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BA Communication Studies

(31-33 hrs)

Career Options: Students graduating with this degree may find work as salespersons, human relations specialists or communication consultants in corporations, nonprofit organizations, government agencies, and a variety of religious and educational institutions. They are also prepared to pursue professional schooling or graduate studies in various fields.

Education: The curriculum explores practical skills and communication scholarship through courses in interpersonal and small-group communication, rhetoric, behavioral sciences, intercultural communication, theory, and research. With these offerings, students gain a broad understanding of principles of human communication that can be applied in diverse settings.



Outlook: Communication skills are increasingly cited as essential tools for success in today's business environment and in society.
More information:
National Communication Association
www.natcom.org
Society for Technical Communication
www.stc.org
International Association of Business Communicators
www.iabc.com
Melcrum
www.melcrum.com

Advisers: Linda Crumley
E-mail: lindacrumley@southern.edu
Tara Hargrove
E-mail: thargrove@southern.edu

Required Courses (Hours)
COMM 103 Introduction to Communication (3)
COMM 240 Communication Theory (3)
COMM 326 Film Evaluation (3)
COMM 330 Intercultural Communication (W) (3)
COMM 336 Interpersonal Communication (3)
COMM 340 Group Dynamics & Leadership (3)
COMM 397 Communication Research (3)
COMM 406 Persuasion & Propaganda (3)
COMM 495 Directed Study 1-3
JOUR 488 Mass Communication & Society (W) (3)

Select 3 hours from the following (Hours)
COMM 291/391 Intercultural Communication Practicum (1-3)
COMM 412 Preparing to Meet the Firms (1)
COMM 465 Topics (3)
JOUR 175/475 Communication Workshop (1)

Required Cognates (Hours)
ENGL 313 Expository Writing (3)
FREN/GRMN/ITAL/SPAN Elementary Foreign Language (6)
JOUR 105 Writing for the Media (3)
MATH 215 Statistics (3)
PSYC 122 General Psychology (3)
SOCI 125 Intro to Sociology (3)
SOCI 365 Family Relations (3)
or PSYC 224 Social Psychology (3)


Optional Intercultural Emphasis (Hours)
Comm Studies Courses (31-33)

Required Electives (Hours)
PSYC/SOCI 230 Multicultural Relations (3)
RELT 458 World Religions (W) (3)
SOCI 150 Cultural Anthropology (3)

Required Minor with Intercultural Emphasis (18 Hours)
A Communication Studies major with an intercultural emphasis will complete a non-English language minor.
Option 1: A language minor with a minimum of nine hours completed at an "overseas" school.
Option 2: A language minor with courses completed on our campus, but with one school year traveling or serving abroad.

Required Courses (Hours)
COMM 103 Introduction to Communication (3)
COMM 135 Introduction to Public Speaking (3)
COMM 330 Intercultural Communication (W) (3)
COMM 336 Interpersonal Communication (3)
JOUR 105 Writing for the Media (3)
JOUR 427 Mass Media Law & Ethics (3)
JOUR 488 Mass Communication & Society (W)(3)
PREL 235 Public Relations Principles & Theory (3)
PREL 406 Persuasion & Propaganda (W)(3)
RELT 458 World Religions (W)(3)

Select one (1) from the following courses:
COMM 291/391 Intercultural Communication Practicum (1-3)
COMM 495 Directed Study (with an intercultural topic) (3)
JOUR 492 Journalism Internship (3)

Required Cognates (Hours)
ENGL 315 Introduction to Linguistics
HMNT 205 Arts & Ideas (3)
SOCI 150 Cultural Anthropology (3)
SOCI 230 Multicultural Relations (3)

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AS Media Technology

Career Options:
This two-year degree prepares students for entry-level positions in media production and Web design. Depending on the chosen emphasis, graduates with this major are prepared to work as camera operators, media producers, or in Web design. Graduates may find jobs with radio and TV stations, production companies, or within larger companies that have in-house media departments. While many of the starting jobs available to AS graduates are similar to those obtained by four-year graduates, the Bureau of Labor reports that on the average, AS graduates receive 20 percent less pay when compared to those with bachelor's degrees.

Adviser:
Linda Potter Crumley
Email: lindacrumley@southern.edu

Required Courses (Hours)
BRDC/JOUR 245 Senior Project (1)
BRDC 291 Practicum: Media Technology (3)
COMM 103 Introduction to Communication (3)
JOUR 208 Publication Tools & Techniques (3)
JOUR 242 Introduction to Web Design (3)
PHTO 125 Introduction to Photography (3)
TECH 244 Graphic Production(3)

Select 12 hours from the following:
ARTG 226 Digital Imaging (3)
BRDC 201 Foundations of Broadcasting (3)
BRDC 202 Digital Audio Production (3)
BRDC 227 TV Studio Production (3)
BRDC 327 Digital Video Production(3)
CPTR 124 Fundamentals of Programming(3)
JOUR 342 Interactive Online Journalism (3)
PHTO 315 Photojournalism (3)
or PHTO 320 Digital Photography (3)


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