Academic Programs

AS Media Technology

Career Options: Graduates may find jobs with radio and TV stations, production companies, or within larger companies that have in-house media departments.

Education: This two-year degree prepares students for entry-level positions in media production and Web design. Depending on the chosen emphasis, graduates with this major are prepared to work as camera operators, media producers, or in Web design.

Adviser: Stephen Ruf
Email: sruf@southern.edu

Required Courses: There are 30 hours required in the AS Media Technology. Please view the catalog for an updated list of required courses for this degree.

BA Communication Studies

Career Options: Students graduating with this degree may find work as salespersons, human relations specialists or communication consultants in corporations, nonprofit organizations, government agencies, and a variety of religious and educational institutions. They are also prepared to pursue professional schooling or graduate studies in various fields.

Education: The curriculum explores practical skills and communication scholarship through courses in interpersonal and small-group communication, rhetoric, behavioral sciences, intercultural communication, theory, and research. With these offerings, students gain a broad understanding of principles of human communication that can be applied in diverse settings. Communication skills are increasingly cited as essential tools for success in today's business environment and in society.

Adviser: Rachel Williams-Smith
E-mail: rwilliamssmith@southern.edu 

Required Courses: There are 34 hours required in the BA Communication Studies program, and there may be additional hours required for any concentrations for this degree. Please view the catalog for an updated list of required courses.

More information:
National Communication Association
Society for Technical Communication
International Association of Business Communicators

BA Journalism

Concentrations in:
Digital/Broadcast Concentration (37 hours)
Publishing Concentration (43 hours)

Career Options: Reporter, copy editor, feature writer, correspondent, scriptwriter, speechwriter, editor, technical writer at newspapers and electronic news services.

Education: The prospective writer and journalist needs a broad, liberal arts education. Wide-ranging interests and curiosity, along with the ability to write clearly and concisely under the pressure of a deadline, are prerequisites for success. Experience on school newspaper staffs as well as internships help graduates successfully compete for these jobs. Often a journalist becomes particularly well informed in a specialized area like business, sociology, science, religion, education, health, art, government, or consumer affairs. Choosing a minor in a field like those mentioned above works well in preparing for a reporting/writing career.

Advisers: 
Digital/Broadcast Concentration: Stephen Ruf
E-mail: sruf@southern.edu

Publishing Concentration: Rachel Williams-Smith
Email: rwilliamssmith@southern.edu

Required Courses: There are 33 hours required in the BA Journalism program for this degree as well as additional hours required for different concentrations for this degree. Please view the catalog for an updated list of required courses for this degree.

More Information:
News Media Alliance
The News Guild
Society of Professional Journalists
Society for Technical Communication
Investigative Reporters & Editors

BS Mass Communication


Concentrations in:
Advertising (63 hours)
Media Production (61 hours)
New Media (62 hours)
Photography (59 hours)
Writing/Editing (58 hours)

Career Options: Depending on the chosen emphasis, graduates with a BS in mass communication find careers as account managers, editors, writers, technical writers, audio/video producers, photographers, photojournalists, camera operators, advertising copywriters, etc.

Education: The BS in mass communication is based on a broad core of communication classes, supplemented with computer skills classes and a track in the student's chosen emphasis. This broad curriculum, with a strong concentration in a communication specialty, makes it the ideal major for students wanting to work in communication. Though specialized in one area, BS in Mass Communication graduates have a broad background, preparing them to use various media.

More Information:
Public Relations
Public Relations Society of America
www.prsa.org
International Association of Business Communicators
www.iabc.com
Photography/Photojournalism
National Press Photographers Association
www.nppa.org
American Society of Media Photographers
www.asmp.org
Professional Photographers Association
www.ppa.com

Advisers:
Advertising: Natalia López-Thismón, email nlopezthismon@southern.edu 
Media Production: Stephen Ruf, email sruf@southern.edu
New Media: Rachel Williams-Smith, email rwilliamssmith@southern.edu
Photography: Stephen Ruf, email sruf@southern.edu
Writing/Editing: Rachel Williams-Smith, email rwilliamssmith@southern.edu

Required Courses: There are 31 hours required in the Mass Communication program for this degree as well as additional hours required for different concentrations for this degree. Please view the catalog for an updated list of required courses for this degree.

BS Public Relations

Career Options: Graduates with this degree can expect to find careers as organizational communicators, special events planners, media relations specialists, newsletter editors, social media coordinators, and writers in corporations, government, church, public relations firms, healthcare, and other companies in business and industry. 

Education: A broad liberal arts background combined with an excellent command of both written and oral language as well as the ability to work well with other people are essential skills. Those skills are taught through courses in communication, writing, and public relations combined with classes that teach graphic design, photography and group skills. 

More information: 
Public Relations Society of America 
www.prsa.org 
International Association of Business Communicators 
www.iabc.com 

Advisers:
Lorraine Ball, email lball@southern.edu
Pam Harris, email pharris@southern.edu
Natalia López-Thismón, email nlopezthismon@southern.edu 

Required Courses: There are 52 hours required for this degree. Please view the catalog for an updated list of required courses for this degree.

BS Public Relations and Business Administration

Career Options: Organizational communicator, special events planner, media relations specialist, newsletter editor and writer in corporations, government, church, public relations firms, healthcare, and other companies in business and industry. 

Education: A broad liberal arts background combined with an excellent command of both written and oral language as well as the ability to work well with other people are essential skills. Those skills are taught through courses in communication, writing, and public relations combined with classes that teach graphic design, photography and group skills. 

More information:
www.prsa.org
International Association of Business Communicators: www.iabc.com

Adviser: Lorraine Ball
Email: lball@southern.edu

Required Courses: There are 39 hours required in the Public Relations program for this degree as well as 38 hours required on the Business Administration side. Please view the catalog for an updated list of required courses for this degree.

BS Public Relations and Graphic Design

Note: The combined major provides students with the opportunity to develop skills in two fields of study. A student will be assigned an adviser in their first-chosen major and a secondary adviser in the other major. 

Advisers:
Lorraine Ball, email lball@southern.edu
Pam Harris, email pharris@southern.edu
Natalia López-Thismón, email nlopezthismon@southern.edu 

Required Courses: There are 39 hours required in the Public Relations program for this degree as well as 39 hours required on the Graphic Design side. Please view the catalog for an updated list of required courses for this degree.

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