Hyein Yoo

Do You See What I See: Influence of Culture on Object Identification

Previous research has established that object identification process and perception of visual stimuli varies within individuals of different culture. The purpose of this study was to examine cultural differences in reaction time as a function of visual processes. There were a total of three cultural heritage groups studied: Caucasian, East Asian, and African/Afro-Caribbean. Results show no cultural differences in object identification. However, cultural differences in perception of the individual objects were seen. This study is relevant to the current approaches to object perception and identification because it is a pioneering effort to establish a program that could address perception of visual stimuli across cultures.