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Home > Journalism and Communication > Academic Programs > Mass Communication - Advertising Concentration

B.S. Mass Communication - Advertising Concentration

(63 hours)

Career Options: Graduates with the advertising concentration in mass communication find careers as advertising copywriters, designers, media buyers, account managers, consumer researchers, campaign planners, etc.

More Information:

American Advertising Federation
www.aaf.org

American Association of Advertising Agencies
www.aaaa.org

 

Adviser:
Advertising: Greg Rumsey
Email: rumsey@southern.edu


Mass Communication Core - 30 Hours 

Advertising Concentration   Hours:
 BMKT 326  Principles of Marketing 3
 BMKT 328  Sales Management 3
 COMM 397  Communication Research 3
 COMM 406  Persuasion & Propaganda (W) 3
 PREL 344  Fundamentals of Advertising 3
 PREL 355  Advertising Copywriting 3

 

 

 

 

 

 

 

 

 Select 15 hours from:    Hours:
 ART 109  Design Principles  3
 ARTG 210  Vector Graphics  3
 ARTG 212  Raster Graphics  3
 ARTG 332  Advertising Design  3
 ARTI 115  Intro to Interactive Media  3
 or ARTG 115  Intro to Computer Graphics  3
 BMKT 327  Consumer Behavior  3
 COMM 330  Intercultural Communication (W)  3
 COMM 412  Preparing to Meet the Firms  1
 MGNT 371  Prin of Entrepreneurship  3
 PHTO 320  Digital Photography  1-3
 PREL 291/391  Practicum  3
 TECH 244  Graphic Production  3
 
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