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Digital Engagement Manager

The digital engagement manager develops content that reaches university constituents by leading, developing, and implementing a social and digital advertising strategy. This position focuses on analytics, testing, and optimization as well as social media campaigns and online relationship development.

Joseph Hyde
josephhyde@southern.edu

423.236.2687

Duties and Responsibilities
  • Build and execute a social media strategy and schedule through competitive research, benchmarking, and message identification for key audiences including alumni, church members, local community, parents, current students, and prospective students
  • Create up-to-date, and well-crafted communication incorporating Southern’s key messages, best practices for search engine optimization, and usability for the university’s websites and digital advertising
  • Generate, edit, publish, and share content (including original copy, images, video, or basic HTML) that builds meaningful connections and encourages online community members to take action
  • Develop advertising strategies for the university including inbound marketing content and digital advertising on website, social media, and search engines that uses metrics and testing to increase effectiveness
  • Continuously capture and analyze the appropriate social media metrics, insights, and best practices, and then act on that data to increase audience engagement
  • Collaborate with other departments (e.g. Advancement, Admissions, academic areas) to identify stories and event opportunities for use in social media and on the website
  • Support Marketing and University Relations, Admissions, and Advancement initiatives and campaigns though social media, advertising, and other promotional efforts
  • Serve as a key member of the crisis communication team to craft crisis-related responses for social media and monitor key channels for information gathering and sentiment analysis
  • Supervise social media and website student workers as needed
  • Other duties as needed