Website Design Manager
The website design manager works alongside the website development manager and the
director to craft a compelling website through innovative design that drives the university's
mission, brand, visual identity, and key messages while enhancing the user experience.
Kroania Huskins
ktshuskins@southern.edu
423.236.2684
Duties and Responsibilities
ktshuskins@southern.edu
423.236.2684
Duties and Responsibilities
- Raise the quality of content across the website, with extra focus on pages devoted to the enrollment of prospective students.
- Architect compelling user pathways facilitating clarity and informed decision-making
- Design intuitive web components
- Write persuasive website copy
- Create informative, engaging, well-organized web pages
- Strategically identify the pathways, content, and pages that are most important to the success of the website and evaluate them for effectiveness.
- Based on the above evaluations, implement new page content, design, organization, layout etc. to optimize the pages for effectiveness.
- Work to refine the overall look and feel of the university website and shape its strategic development and creative direction
- Improve and maintain website accessibility
- Ensure university website successfully incorporates Southern’s key messages, brand, and visual identity
- Provide support and training for university website content developers
- Have a vision for and oversee the creation of excellent video content for the web
- Hire, supervise, and mentor student web developers
- Proactively develop campaigns to improve perceptions of the university
- Contract with freelancers to assist with workflow when necessary
- Perform special assignments as requested