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Associate Director

The associate director is responsible for creating and monitoring the written communications of the university and serves as a key member of the team responsible for shaping the marketing and communications strategy. 

Janell Hullquist
janell@southern.edu

423.236.2581

Duties and Responsibilities
  • Manages the collection and distribution of key news and feature items for internal and external publics
  • Serves as managing editor for Columns, the university magazine, which includes writing and editing as well as managing production and distribution
  • Proofreads or supervises proofreading of all website and print publications created by the university for the public
  • Develops message concepts and themes in collaboration with other members of team and administration
  • Supervises print and digital content development for newsletters, Southern Tidings features, brochures, advertisements, websites, etc.
  • Fosters long-term relationships with news media and escorts media on campus
  • Serves on the Crisis Communication Team as the primary public information officer
  • Supervises and mentors student writers and editors
  • Contracts with freelancers to assist with workflow when necessary
  • Promotes special events and assists with community-relations initiatives as needed
  • Participates in research, evaluation, and assessment of all public relations and marketing initiatives
  • Performs all other reasonable business-related functions as assigned