Associate Director
The associate director is responsible for creating and monitoring the written communications
of the university and serves as a key member of the team responsible for shaping the
marketing and communications strategy.
Janell Hullquist
janell@southern.edu
423.236.2581
Duties and Responsibilities
janell@southern.edu
423.236.2581
Duties and Responsibilities
- Manages the collection and distribution of key news and feature items for internal and external publics
- Serves as managing editor for Columns, the university magazine, which includes writing and editing as well as managing production and distribution
- Proofreads or supervises proofreading of all website and print publications created by the university for the public
- Develops message concepts and themes in collaboration with other members of team and administration
- Supervises print and digital content development for newsletters, Southern Tidings features, brochures, advertisements, websites, etc.
- Fosters long-term relationships with news media and escorts media on campus
- Serves on the Crisis Communication Team as the primary public information officer
- Supervises and mentors student writers and editors
- Contracts with freelancers to assist with workflow when necessary
- Promotes special events and assists with community-relations initiatives as needed
- Participates in research, evaluation, and assessment of all public relations and marketing initiatives
- Performs all other reasonable business-related functions as assigned